Hello!

I am an awarded, global, creative director who is highly conceptual and hands on. I have been in the industry for 20 years, working with clients and markets across Australasia, US, Europe, and the UK. I take a brief from start to finish and work collaboratively with everyone involved from artwork to production. From a craft perspective I am a conceptual creative, art director and set a copy-tone & style.

My creative passion is to make category changing work that has a more meaningful connection with people and position brands at the forefront of culture and creativity. My creative specialties are my imagination, boundless curiosity, and nurturing leadership qualities. I have creatively led many integrated campaign-focused projects and teams, with a focus on fun and how far we can push the creative and experience. I take pride in mentoring my teams and making sure it is a group effort – I believe you can get magic from any brief or budget.

I have worked in large and small agencies, across many different markets, clients and budgets. My client list includes brands such as Rubicon RAW, Haribo MAOAM, Mira Showers, Canon, OREO, and Dyson to name a few.

They say your work shouldn’t define you but I love what I do, I live and breathe it, and I am still so passionate and driven as the day I started. So, let me give you my brain (and knowledge and skill and strengths and passion and ambition…) and let’s create the next exciting brand story together!